Post by taslima on Feb 14, 2024 1:32:10 GMT -5
Engines like Google think is relevant and quality content for that keyword. You can figure this out by seeing who ranks on page one for your target keyword and what they are saying about the topic and how they are saying it. But it doesn’t stop there. Using the right SEO tools, you can dig deeper into the factors for the top-ranked webpages. For example, using the Bruce Clay SEO WP™ plugin tells you the target word count range that you need to meet based on real-time search engine results for the top-ranked webpages. This way, you won’t waste time writing 3,000 words when 800 will do — or you’ll know if you need to spend more time writing a piece than you had planned if the top-ranked pages are long form. You can also get target word counts for the meta information on the page, and a readability score target, so you can ensure your content is written around the same grade level as the competition. Summary tab in the Bruce Clay SEO WP plugin showing targets.
Summary tab in the Bruce Clay SEO WP plugin showing targets For more on analyzing keyword competitors, read: Want Customized SEO Advice per Keyword? There’s a Plugin for That! How to Do Competitor Ivory Coast Email List Research for SEO Competitor Research for SEO: What, Why, How Step 5: Content Creation Now that you have the appropriate targets for the content, including the angle, keywords and grade level, you can get going. Some like to start with an outline that organizes all the thoughts they’ve come up with during the initial research in the previous steps. Others like to just dive in and start writing. Every content creator has their own process, so how this step is executed is largely up to the content creators themselves or the company’s procedures. For instance, one team might create the content outline first, have it signed off then send it to the writer to get going. Another team might just give the writer the keywords and word count and call it a day.
Make sure you are taking into consideration things like Google’s E-E-A-T and its guidance on making content helpful (see links below). For more on this topic, see: What Makes a Webpage Quality? The Complete Guide to the Basics of Google’s E-E-A-T What to Know About the Helpful Content Update (video) Google Search’s Helpful Content System Creating Helpful, Reliable, People-First Content Step 6: Expert Review Once the content creator has completed a first draft of a webpage, it should go through at least one round of edits. It’s preferable that the editor is the same person (or people) that proofread all the company or department materials. This ensures consistency. It may also go through an expert review (possibly before the editor sees it) with a subject matter expert at the company. This is especially important if you are producing content on topics that Google deems “your money or your life.” Don’t skimp on this step or you risk not being able to rank. Expertness and experience in content is one way Google measures quality, as outlined in its Search Quality Rater Guidelines. The review process itself may.
Summary tab in the Bruce Clay SEO WP plugin showing targets For more on analyzing keyword competitors, read: Want Customized SEO Advice per Keyword? There’s a Plugin for That! How to Do Competitor Ivory Coast Email List Research for SEO Competitor Research for SEO: What, Why, How Step 5: Content Creation Now that you have the appropriate targets for the content, including the angle, keywords and grade level, you can get going. Some like to start with an outline that organizes all the thoughts they’ve come up with during the initial research in the previous steps. Others like to just dive in and start writing. Every content creator has their own process, so how this step is executed is largely up to the content creators themselves or the company’s procedures. For instance, one team might create the content outline first, have it signed off then send it to the writer to get going. Another team might just give the writer the keywords and word count and call it a day.
Make sure you are taking into consideration things like Google’s E-E-A-T and its guidance on making content helpful (see links below). For more on this topic, see: What Makes a Webpage Quality? The Complete Guide to the Basics of Google’s E-E-A-T What to Know About the Helpful Content Update (video) Google Search’s Helpful Content System Creating Helpful, Reliable, People-First Content Step 6: Expert Review Once the content creator has completed a first draft of a webpage, it should go through at least one round of edits. It’s preferable that the editor is the same person (or people) that proofread all the company or department materials. This ensures consistency. It may also go through an expert review (possibly before the editor sees it) with a subject matter expert at the company. This is especially important if you are producing content on topics that Google deems “your money or your life.” Don’t skimp on this step or you risk not being able to rank. Expertness and experience in content is one way Google measures quality, as outlined in its Search Quality Rater Guidelines. The review process itself may.
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