Capturing leads from a contact center

Capturing leads is one of the actions carried out by all types of brands and companies to increase their database of contacts or consumers with the potential to become clients. Capturing leads is a task that is usually carried out by the marketing departments of companies but that can be outsourced through a contact center. These leads, also called contacts or potential clients, pass from the marketing department to the sales department once processed, within the framework of what is known as the marketing conversion funnel or marketing funnel . Through a contact center it is possible to carry out everything from the capture to the data processing of the leads captured through back office tasks such as the recording of forms, the registration and normalization of data in CRM, or even lead tasks . nurturing depending on how these have been defined by the brand.

This type of service will free marketing departments from an important part of the work, especially in terms of time commitment. Although it is possible for a contact center to generate leads from incoming calls from Phone Number List users in the context of after-sales services or customer service, lead capture campaigns based on issuing calls are very interesting for brands . Thanks to the technological and human infrastructure of a contact center, the lead capture process is easy to optimize and streamline. The agents are trained in call management, so their work will undoubtedly be much more agile than if we left it in the hands of internal marketing departments that will also have to attend to other types of tasks and issues. This is why outsourcing this activity represents a very notable saving of time and resources for brands.



The issuance of calls, also called outbound service, must have a clear and defined objective . In the case of capturing leads, the objective will be the generation of valuable information for the brand, always based on its needs with respect to its clients. To do this, it is possible to start from the brand's own databases or those acquired by it. Another of the tasks of the contact center can be to record all the interactions carried out in the lead capture process. Through this information that is generated in the interaction with the potential client, it will be possible to collect very useful information for the brand, which can give us data about the behavior of potential clients, their opinion regarding the brand or its products and services, what are your specific needs, etc. Having a contact center specialized in making calls will be key to optimizing costs and agility in attracting potential customers.